Wanderlust Ghana officially launched their ambitious overland expedition on Sunday, September 8th, at the Kwame Nkrumah Memorial Park in Accra. Partnering with the Ghana Tourism Authority (GTA), the group which includes, Kwabena Peprah, Kwadwo Saka, Franklin Peters, Richard Anim, Kwame Pepra and Kojo Ntow, are set to embark on a 30,000-kilometer journey that will span Africa, Europe, and the Middle East before returning to Ghana.
Wanderlust Ghana, a collective of adventure enthusiasts and tourism advocates, has already made waves with their incredible road trip from Accra to London in 2023. Now, they are raising the stakes with a more daring expedition across 31 countries in just two months. With a team of six members and three vehicles, they plan to showcase the beauty of Ghana and the African continent, fostering cultural exchange and championing tourism.
Kwabena Peprah, CEO of Wanderlust Ghana, shared his excitement about the journey, stating, “For us, this time around, it’s about making Ghana a tourist destination for most foreigners.” The mission goes beyond the thrill of adventure. It’s about placing Ghana on the global stage, highlighting the country’s rich culture, vibrant history, and immense tourism potential. Peprah acknowledged the challenges they may face, such as car troubles, but emphasized that they embrace these obstacles as part of the experience.
The CEO of the Ghana Tourism Authority, Akwasi Agyeman, also expressed his enthusiasm for the expedition. “As they go they will showcase Ghana, our cultural diversity, our heritage and everything that makes us the centre of the world,” he said. He also noted the expedition’s potential to boost Ghana’s tourism visibility. “This adventure will give Ghana mileage in terms of tourism, considering the various media stops they would have at the destinations in other countries,” he said. The collaboration with GTA highlights the importance of this journey not just as an expedition, but as a strategic move to position Ghana as a key player in the global tourism and investment landscape. All their vehicles with be branded with the visitghana.com to create an opportunity for conversation and direct traffic to the site for people to learn about travelling to Ghana.
Wanderlust Ghana’s route will take them through Côte d’Ivoire, Morocco, Spain, France, and as far as Iraq and Kuwait before returning back to Africa. They’ll pass through iconic cities like Paris and Dubai before concluding their journey in Cape Town, South Africa. The group’s philosophy is to bridge cultures and make meaningful connections across continents, telling stories that showcase Africa’s untapped tourism and investment potential.
“Tourism marketing is not just for people in government,” said Deputy Ministry of Tourism, Arts and Culture, Mark Okraku-Mantey, “Everyone has a role to play in marketing and selling Ghana.” He wanted everyone there to know how important it was that we each play and key part in promoting Ghana to the world.
As the team embarks on this epic adventure, they carry with them not only a spirit of discovery but also a message of hope and unity. Wanderlust Ghana is committed to highlighting Africa as a destination of beauty, history, and opportunity, proving that the road less traveled can indeed lead to remarkable destinations.
The journey officially begins on September 30, and if their past adventures are anything to go by, Wanderlust Ghana will continue to captivate the world, one kilometer at a time.
