The Off-White brand has always been known for blending high fashion with street culture, and its new designer, Ibrahim Kamara, is continuing that legacy with a fresh perspective rooted in his recent experience in Ghana. Following in the footsteps of the late Virgil Abloh, the Ghanaian-American founder of Off-White, Kamara’s latest collection draws inspiration from a country with deep significance for both the brand and himself. 

In a recent interview with Vogue magazine, Kamara shared how his 3-week trip to Ghana served as the creative spark for the collection. “It feels like coming home for Off-White and for me as well,” Kamara said backstage at the show. As a stylist constantly in motion, Kamara connected with Ghana’s vibrant energy, finding inspiration in the markets, fabrics, and local artisans. This experience shaped the foundation of the collection, which he named ‘Duty Free’. 

Kamara explained the concept behind the name, saying, “You’ve come to New York, you’re young, you’re sexy, and you’re confident because you’re a global traveler.” This idea of being a citizen of the world aligns with Kamara’s own jet-setting lifestyle, while paying homage to Ghana, a country that has had a profound influence on both his personal and professional life.

The connection to Ghana is not only personal for Kamara but also symbolic for the brand. Virgil Abloh, who tragically passed away in 2021, was born to Ghanaian immigrant parents and often referenced his Ghanaian heritage in his work. For Kamara, the trip to Ghana felt like a full-circle moment for Off-White, merging the brand’s origins with his own creative vision.

Kamara’s ‘Duty Free’ collection serves as a testament to the power of cultural influence, showing how global experiences can merge with the local spirit of Ghana, a place rich in history, creativity, and craftsmanship. However it could be argued that the inspiration is actually from the increase of second hand clothing in Ghana that is shipped to Ghana in the millions every month. The people have learned to mix these western garments with their local style.

Kamara leading the Off-White brand will hopefully continue to honor its founder’s legacy while charting a bold, new direction that still is rooted someway Ghanaian culture.